Real-world hands-on learning
In-depth digital understanding
Self-paced but practical
Comprehensive digital marketing coverage
In an era dominated by digital-everything ecosystems, mastering digital marketing emerges as a crucial skill for those aiming to excel – as a marketing professional or as a business manager.
To enable individuals willing to pick up real-world hands-on skills, we’re developing an all-encompassing digital marketing course with a curriculum meticulously designed to span foundational elements to advanced strategies, including practical use of platforms and tools.
The journey begins with a foundational module setting the stage for an in-depth exploration of the digital marketing ecosystem. Participants will traverse through the evolution, current landscape, and future trends of digital marketing, ensuring a solid grounding and valuable insights for both novices and seasoned marketers seeking knowledge refreshment.
Strategic planning is a cornerstone of digital marketing success. This module engages you in rigorous market & competition research, analysis, and strategic planning exercises. Learning to craft detailed customer personas, conduct competitive analysis, and perform SWOT analysis arms you with the strategic prowess needed for crafting impactful digital marketing strategies.
This section unveils the potential of each channel for achieving different marketing goals. The course will have an exhaustive exploration of SEO, PPC, email marketing, and social media to equips you with the knowledge to utilize and optimize each channel effectively, ensuring a versatile digital marketing skill set.
An imperative to ensure consistent messaging and brand recognition is covered in detail. The section covers the essentials of branding and visual identity, through to conveying brand messages across digital platforms.
This section ensures you can build and manage an engaging online presence. Participants will gain hands-on WordPress experience, enabling the creation, management, and optimization of websites tailored to diverse needs.
This section delves into advanced WordPress functionalities including themes and plugins, security measures, and customizations, ensuring your website isn’t just functional, but also secure and unique.
These sections focus on turning data into a powerful tool for decision-making. You will learn to navigate these tools to enhance website performance and visibility, embracing data-driven strategies for digital marketing success.
These sections will take you on a journey through the nuances of search engine optimization. From fundamental practices to advanced strategies, you will be equipped to elevate website rankings over time, ensuring visibility and organic traffic in the digital arena.
This section dives on how to create content at scale. There is an emphasis on creating SEO-friendly, engaging copy (for a verity of content types) and leveraging AI tools like ChatGPT to get a headstart on content creation, blending creativity and technology in modern marketing.
These sections cover strategies for platforms including:
Each module, dedicated to a specific platform, imparts best practices, engagement strategies, and promotional techniques, ensuring a comprehensive skill set for social media engagement.
These sections include:
The modules provide a practical framework for advertising across digital platforms. From campaign creation to optimization, you will gain insights into managing advertising efforts effectively, tailored to various objectives and budgets.
The importance of disseminating and promoting your valuable, engaging content takes center stage across all media. This section emphasizes storytelling, content planning, content placement, and effectiveness measurement.
For each section, there will be key resources linked, to enable you to seamlessly perform digital activities without having to hunt down tools to accomplish specific tasks. The course will be routinely updated to reflect changes in the digital marketing ecosystem, providing you with a go-to wiki and resource location, to refresh your knowhow.