Rashid Ahmed’s career spans more than two decades across advertising, digital marketing, enterprise marketing, client leadership, digital transformation, and consulting.
He began in client-facing advertising and marketing roles, building experience across account management, business development, communication planning, and brand execution. Over time, his work expanded into digital-first strategy, websites, CRM-linked workflows, digital media, content systems, analytics, marketing automation, and customer engagement.
At Tata Tele Business Services, he worked as DGM – Marketing, where his responsibilities covered digital media, content, marketing infrastructure, CRM-linked workflows, email remarketing, sales-app enablement, analytics, and digital revenue contribution. During this period, digital-driven revenue increased from approximately 3% to 25%, while enquiries scaled from around 26K annually to 26K monthly.
As Chief Digital Officer at Infectious Advertising, Rashid focused on digital marketing services, agency capability building, digital-first new business development, operations oversight, training, and content-placement management at scale.
Today, Rashid works as a Fractional Chief Digital Officer, Digital Marketing Consultant, and Digital Skills Trainer, helping teams convert strategic uncertainty into clearer digital direction, structured outputs, and practical execution systems.
