Full-Stack Digital Strategy Consulting with Rashid Ahmed
Services
Global & Domestic Digital Strategy Consulting
Strategic digital planning that connects audience insights, messaging, channels, and campaign execution. This includes GTM plans, funnel design, and pitch decks designed to win. Ideal for businesses, brands, and agencies seeking clarity, alignment, and traction in digital growth markets.
Activities Include
- Audience segmentation & journey mapping
- Funnel logic & messaging architecture
- Platform & channel mix recommendation
- Campaign & pitch deck strategy
- Goal-oriented KPI and measurement frameworks
Typical Timeframe
30–40 hours/project (depending on scope and scale)
Digital Infrastructure & Automation Advisory
Advisory services to streamline digital infrastructure, including CRM systems, high-conversion websites, landing pages, and automated lifecycle workflows. Ideal for organizations building scalable digital operations that connect marketing with sales and service delivery.
Activities Include
- CRM and martech stack evaluation
- Website audit and structural recommendations
- Lifecycle journey automation (email, remarketing, SMS) mapping
- Workflow mapping and trigger-based sequencing
- Tool and platform recommendations
Typical Timeframe
30–40 hours/project (depending on scope and scale)
Data-Led Insight & Performance Reporting
Turn raw consumer research and campaign data into strategic narratives. This service transforms analytics into insight-led storytelling, complete with visual frameworks, performance interpretations, and next-step recommendations.
Activities Include
- Structuring raw research or campaign data
- Crafting data-backed narratives for decision-makers
- Visual storytelling using charts, tables, and frameworks
- Recommending actionable marketing next steps
- Formatting reports for client presentations or leadership decks
Typical Timeframe
30–35 hours/project (depending on scope and scale)
Performance-Led Paid & Organic Media Strategy
Strategic copywriting and placement guidance for SEM, display, and organic social media. Combines audience targeting, platform-native storytelling, and performance insights to drive clicks, engagement, and conversions across digital channels.
Activities Include
- SEM campaign structure and keyword mapping
- High-impact ad copy and A/B variants
- Organic post narrative frameworks for engagement
- Channel-specific tone and CTA crafting
- Campaign objective alignment and copy testing
Typical Timeframe
20–24 hours/project (depending on scope and scale)
Capability Building & Fractional CDO Leadership
Strengthen your internal teams with hands-on training, process design, and digital leadership. Ideal for agencies and businesses building long-term digital capability, or seeking executive-level advisory through part-time CDO engagement (hours consumed billing).
Activities Include
- Custom learning & development sessions (live or virtual)
- Process & workflow design for digital teams
- Strategic leadership input across projects and teams
- Toolkits, templates, and upskilling guides
- Ongoing advisory for agency and marketing heads
Typical Timeframe
8–12 hours/ session series for training
40–60 hours/ month for CDO support
Strategic Long-Form Copywriting for Thought Leadership
Co-develop (brief-based) high-impact, research-driven content that builds authority and trust. From whitepapers to eBooks and industry articles, this service is ideal for brands and agencies seeking to lead conversations and drive inbound interest through deep content.
Activities Include
- Background research and business input integration
- Content structuring, outline and flow development
- Original writing with citations and tone of voice alignment
- CTA integration and section summaries
- Visual cue suggestions for formatting and layout
Typical Timeframe
24–45 hours/piece (based on format, depth & references)
Focus Industries
Technology & SaaS
Drive product-led growth with digital strategy, CRM flows, and full-funnel content tailored for software and platform brands.
Media & Entertainment
Craft multi-format campaigns, platform-specific narratives, and digital-first content for broadcasters, creators, and studios.
EdTech & eLearning
Boost enrollment and engagement with strategic messaging, email funnels, and long-form course content built to convert.
Consumer & Retail
Plan and execute performance campaigns, product storytelling, and omni-channel strategies to increase digital shelf presence.
Finance & FinTech
Build trust through regulatory-aligned messaging, insight-driven whitepapers, and user-friendly onboarding content.
Healthcare & Wellness
Create SEO-rich educational content, email workflows, and awareness strategies tailored to privacy and care-focused audiences.
Services & Consulting
Position firms as industry authorities with research-backed content, lead-gen assets, and client-focused digital journeys.
Advertising & Digital
Extend your team with expert pitch strategy, L&D sessions, and behind-the-scenes delivery across content and digital ops.
Frequently Asked Questions (FAQs)
Expand FAQs
- What types of businesses do you typically work with?
I work with digital-first businesses, global & domestic agencies, enterprise brands, and growing businesses across sectors like SaaS, EdTech, Media, Finance, and Retail.
- Do you work on one-off projects or retainers?
Both. I offer one-time projects (whitepapers, strategy decks, site audits) and retainer-based consulting (monthly strategy, training, fractional CDO roles).
- Can I engage you just for writing, without strategy?
Absolutely. While most clients hire me for goal-specific digital strategies and approaches, some on-board me for long-form writing like whitepapers, eBooks, or campaign copy, either independently or alongside strategy support.
- What is your process for getting started?
We begin with a discovery call or brief. Once the scope is aligned, I’ll share a timeline, estimated hours, deliverables list, and proposal. Billing is based on hours consumed. Work begins post-approval.
- How do you handle revisions and feedback?
Each deliverable includes a single round of revision (though this rarely happens). I welcome collaborative feedback and aim for alignment with your brand voice and objectives.
- What tools or platforms do you work with?
I’m platform-agnostic and experienced with HubSpot, WordPress, GA4, Mailchimp, Notion, Google Ads, Meta Ads, and more. I adapt to your stack.
- Can you work under NDA or on white-label basis?
Yes. I normally work under NDAs and offer white-labelled services for agencies (on-boarded consultant) and partners.
- How are your consulting and writing rates structured?
Rates vary by project type and scope. Hourly (₹2,500 or £40), per deliverable, or monthly retainers (fixed number of hours) are available.
Rashid Ahmed | Consultant Chief Digital Officer & Course Instructor
About
With over two decades of in digital-focused enterprise marketing and advertising experience, I have had the opportunity to accumulate cross-industry know-how and hone advanced digital marketing capability. My journey has been dedicated to understanding and leveraging technology to stay at the forefront of industry trends.
My goal with Digital 102, is to provide anytime-accessible resources and methods, that can significantly enhance individual and teams’ digital marketing activities.
Stay Updated
Be amongst the first to know when content and courses go live, get know-how and industry updates.